If you own a business, chances are you’re all too familiar with the costs of advertising and promotion. While print ads and TV and radio spots can be prohibitively expensive for many business owners, there are other advertising modalities that are both effective and affordable. One of these is plastic business cards.
Features of Plastic Cards
A plastic business card is similar in size and shape to a paper business card, and is flexible, waterproof and more durable than paper. There are two types of plastic card: translucent and full color. A translucent plastic business card has a light and airy look that lends itself to many types of graphics and text. Translucent cards are distinctive and memorable. Full color cards look more like traditional credit or bank cards.
The Card Creation Process and Card Features
Creating a custom plastic card is a bit more involved than a paper card, but the process is very simple. The main difference between plastic and paper cards is the ink transfer method. Paper cards are generally printed with liquid ink. Plastic cards use a thermal transfer process to deposit ink.
The plastic business card printing process can be tailored to accommodate a wide variety of requirements. Card size can be the traditional rectangle or practically any other imaginative shape. Like paper cards, die cut business cards can be printed on both sides, as well as punched with various types of holes and eyelets for attachment to lanyards or key fobs. Bar codes and magnetic stripe encoding are two more options for solid or clear plastic business cards. It’s a simple matter to include value-added features like a special offer, calendar or a tip chart on the reverse of double sided business cards.
Fulfilment Services for Plastic Cards
Many business card printing firms offer one-stop fulfilment services that include some or all of the following: card printing, applying and encoding magnetic stripes, applying scratch-off panels, applying bar codes, and verifying all data, whether printed or encoded. Plastic business cards are a great way to promote your business using a unique, eye-catching and memorable item.
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